About TAITRA

Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach. Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices as well as over 60 branches worldwide. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.

TAITRA

Taiwan International Trade Shows

TAITRA hosts nearly 30 annual international trade shows, including COMPUTEX TAIPEI, Taipei CYCLE, TIMTOS, Taipei AMPA, and Food Taipei etc., These shows with a focus on innovation and start-ups, aligning with the latest trends in global industrial development. New pavilions will be added to enhance the exhibition experience. Simultaneously, a comprehensive array of marketing campaigns will be launched to assist Taiwanese businesses in overcoming a myriad of ever-changing challenges and embarking on a journey towards sustainable development.
In recent years, the international trade shows organized by TAITRA have embraced innovative promotion strategies, collaborating with key opinion leaders, YouTubers, and experts from various industries. This concerted effort, involving influential figures from diverse backgrounds, allows us to connect with a broader audience. Through the creation of videos, including guided tours of exhibition sites and live studio content, we have successfully pinpointed industry professionals.
In addition, to effectively engage diverse target audiences and streamline the path to brand recognition for exhibitions, TAITRA has embraced podcast production since 2020. This initiative includes programs such as Manufacturers Win, spotlighting the machine tool industry, Bikes & Sports Fun, designed to pique interest in biking and sports, TECHIT TECHIE, offering insights into fascinating innovations in science and technology from around the world and WATT’s UP, delving into topics like renewable energy, net-zero carbon emissions, and smart mobility.

TTS
TTS D'Channel

TTS D'Channel

TTS D’ Channel, an audiovisual platform dedicated to the International Trade Shows organized by TAITRA, providing a variety of audio content, including themed videos, Live Tours, Youtubers/KOL/Media Guided Tours, and Podcast programs. The platform aims to connect with diverse audiences for international exhibitions, fostering meaningful interactions between exhibition organizers and exhibitors, both domestically and internationally.