The global cycling and sports industries have weathered the pandemic well. The demand for bicycles remained resilient due to the convenience, affordability, eco-friendliness, and safety of cycling. The roll-out of a public cycling infrastructure by European governments gave the industry a further boost. The E-bike market also continues to grow and flourish. Home work-out and smart fitness became new trends in the global sports industry during the pandemic and are likely to stay. This also brought tremendous business opportunities in online work-out courses and smart devices.
Organized by TAITRA, TAIPEI CYCLE and TaiSPO (Taipei Int'l Sporting Goods Show) have offered digital solutions since 2020. This year, the optimized virtual platforms TAIPEI CYCLE DigitalGo and TaiSPO DigitalGo will help reach more business opportunities, working in parallel with the physical shows. As will be evident from the exhibitions , electrification, smart devices, and eco-friendliness have become the key new trends. The DigitalGo platforms will improve visitors’ interaction and ability to search for exhibition information through new features such as the Networking VR Lounge and the Exhibitor Guided Tour. These will enhance both the exhibitors’ and the buyers’ experience.
Please stay tuned for more TAIPEI CYCLE and TaiSPO exhibition updates and highlights.
▍How the pandemic has affected the cycling Industry?
▍What is the future of E-bike and traditional bicycles?
▍How to react to a digital world?
Industry gurus gathered together and shared their tips on how industry weathers the pandemic and where the industry goes from here. Check out the complete video for their insights!
Speakers
￭ Mr. Walter Yeh, President & CEO of TAITRA
￭ Ms. Bonnie Tu, Chairperson - Giant Group
￭ Mr. Michael Tseng, President & CEO of Merida Industry Co., Ltd
￭ Mr. Robert Wu, Chairman of KMC(KUEL MENG) International Inc.
Topics
+ The Cycling Industry During the Pandemic
+ Market Change of Taiwan's Cycling Industry
+ A Digital Future
＊This is the complete video from TAIPEI CYCLE’s International Press Conference held on Sep. 15.
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